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SMB Strategy Cast #8 - Marketing Plan Part 1/Business Plan
- Monday, November 28, 2005
- Podcast Description – Cover business strategy topics that pertain to startup, small and medium business.
- In this episode - Continue the discussion of the Business Plan, concentrating on Marketing Plan.
- Download or view Business Plan Outline
- Walk through what should be included in the marketing plan from the business plan outline. Examples for Consumer Packaged Goods startup and a hospitality startup (restaurant or bed & breakfast).
Consumer Packaged Goods Company Sample: - Branding Strategy – brand identity, packaging, slogan
- Promotion & Pricing – Promote the product and price at retail (keystone)
- Target Market (Distribution) – Bricks N’ Mortar Retail Segments – Mass, Drug & Grocery
- Product Forecast – 3 Years by quarter, by product line (Why 3 years?)
Hospitality Business Sample – B&B or Restaurant - Branding Strategy – same except now packaging is the restaurant or B&B itself (restaurant theme? VT B&B or for west coast wine country?)
- Pricing – restaurant – menu, B&B – rooms & additional services (travel, hay rides, champagne & chocolate covered strawberries)
- Promotion/Distribution – how do you get the name out. Location, chamber of commerce, yellow pages, Internet, AAA, etc.
- Send Questions or Comments to podcast@bizplanhelp.com
- Podsafe Jazz at beginning at end of show was Evan Tate "Round One" (www.evantate.com) provided by the Podsafe Music Network at music.podshow.com.
- Download this Episode
SMB Strategy Cast #7 - Operations Plan/Business Plan
- Tuesday, November 15, 2005
- Podcast Description – Cover business strategy topics that pertain to startup, small and medium business.
- In this episode - Continue the discussion of the Business Plan, concentrating on Operations Plan.
- Download or view Business Plan Outline
- Walk through what should be included in the Operations Plan for a manufacturer or distributor. Examples for an Importer, Distributor, and Manufacturer.
- What services shoul do an Operations Plan. Examples for a Computer Software Ousourcing business and Car Rental business
- Check out Jimmy Buffett products at Amazon.com. His music will always cheer you up.
- Send Questions or Comments to podcast@bizplanhelp.com
- Download this Episode
SMB Strategy Cast #6 - Description of Venture/Business Plan
- Wednesday, November 9, 2005
- Podcast Description – Cover business strategy topics that pertain to startup, small and medium business.
- In this episode - Continue the discussion of the Business Plan, concentrating on DEscription of Venture.
- Download or view Business Plan Outline
- This show is produced with the latest beta of CastBlasterwww.castblaster.com
- What do you include in the Description of Venture:
Products and/or Services. Size of Business and bios of key people. Any general requirements that are important to the business such as office space, fixtures, computers, software, etc
- The Description of venture answers the question "What?". What products are you producing? What services are you offering? What real estate are you selecting?
- Purchase U2 products at Amazon.com.
- Send Questions or Comments to podcast@bizplanhelp.com
- Download this Episode
SMB Strategy Cast #5 - Industry Anlysis/Business Plan
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