SMB Strategy Cast #8 - Marketing Plan Part 1/Business Plan

• Monday, November 28, 2005


• Podcast Description – Cover business strategy topics that pertain to startup, small and medium business.


• In this episode - Continue the discussion of the Business Plan, concentrating on Marketing Plan.


• Download or view Business Plan Outline


• Walk through what should be included in the marketing plan from the business plan outline. Examples for Consumer Packaged Goods startup and a hospitality startup (restaurant or bed & breakfast).

Consumer Packaged Goods Company Sample:

• Branding Strategy – brand identity, packaging, slogan
  
• Promotion & Pricing – Promote the product and price at retail (keystone)
  
• Target Market (Distribution) – Bricks N’ Mortar Retail Segments – Mass, Drug & Grocery
  
• Product Forecast – 3 Years by quarter, by product line (Why 3 years?)

Hospitality Business Sample – B&B or Restaurant

• Branding Strategy – same except now packaging is the restaurant or B&B itself (restaurant theme? VT B&B or for west coast wine country?)
  
• Pricing – restaurant – menu, B&B – rooms & additional services (travel, hay rides, champagne & chocolate covered strawberries)
  
• Promotion/Distribution – how do you get the name out. Location, chamber of commerce, yellow pages, Internet, AAA, etc.
  
• Send Questions or Comments to podcast@bizplanhelp.com


• Podsafe Jazz at beginning at end of show was Evan Tate "Round One" (www.evantate.com) provided by the Podsafe Music Network at music.podshow.com.


• Download this Episode